The Slovenian Advertising Festival (SAF) is the main annual event of the advertising industry in Slovenia, organised by the Slovenian Advertising Chamber in cooperation with the Paideja Events Agency. This year’s event was the 26th in a row.
The comprehensively designed congress programme opens the debate about current professional issues and enables the exchange of knowledge, experience, ideas, and views on the further development of the field, while the competitive part selects the best advertising solutions in the annual creativity parade and presents a comprehensive overview of what is happening in Slovenian advertising. Thus, SAF rewards and encourages creativity and ambition as well as brings new knowledge. The expert content of its programme and competition significantly influences the development of the Slovenian advertising profession.
The SAF reached this year’s final chapter last Thursday. Numerous lectures, round tables, workshops, and evening events welcomed more than 1,200 participants to Portorož. The gala evening event announced the winners of the most prestigious awards. The winners include members of the Slovenian Business Club, on the side of the agency as well as on the side of the advertiser.
The Grand Prix in the category of socially beneficial was awarded to the agency AV STUDIO and the advertiser Slovenija-transplant for their campaign “Ne čakaj, postani darovalec” (Don’t Wait, Become a Donor).
The silver prize in the category of film was awarded to the project »Velikanski maček« (A Giant Cat) by the advertiser TAJFUN and agency Studio Virc.
Photo: Žiga Intihar for SOF