Intera from Ptuj among the Finalists of Zlata nit 2018

With its flagship, the business computer and mobile application Intrix, Intera is the leading Slovenian CRM (customer relationship management) solution provider. For the last three years, the company has achieved on average 24% annual growth. It has also achieved numerous awards, including the certificate for business excellence Excellent SME Slovenia and Gold Credit Excellence AAA (Zlata bonitetna odličnost AAA), which places them among the top 1.6% of companies in Slovenia, and the Zlata nit award for the best employer in Slovenia.

This year’s participation in the Zlata nit competition is the ninth in a row for Intera. The company’s management strives for the recognition and guidance of talent within the company. The CEO Peter Ladič adds that working with their employees is the most important part of a company’s activities. He believes that there are many excellent examples of this in Slovenia. “The Zlata nit competition is very important as it offers the opportunity to exchange experience and best practice between companies. I would like more chances like this where we can exchange experience and learn from each other,” he emphasises.

“There is an increasing number of applicants for the competition in the category of small companies; that is great because it means that companies are increasingly aware that they have to strive for satisfied employees. That is why we are all the more pleased to be once again, for the ninth time in a row, selected to compete for this award.”

Ladič also notices that the professionals lack leadership competences and a feeling for sales but does not necessarily consider it as a negative thing. “If someone is truly specialised in one area, their focus should be on that and the leadership of a team is taken over by someone else who is specialised in leadership. The fact is that not everything is for everyone; a company’s leadership should recognise talent and the individual’s limits and therefore place everyone within a team in such a way that maximises mutual satisfaction.”

Intera employs 21 of their own employees and external associates. In the last three months, the team has been joined by three new colleagues and another two are coming in March. “With the same growth trend we expect to have a team of 30 people by the end of 2020. In certain parts, we require experienced employees while in others we need less experienced people who can then develop and learn with the help of their mentors.” Intera has very good experience with the young. “Almost everybody we had given scholarships to or who joined us for their traineeship or student work later found employment with Intera and are now among our key employees,” adds Ladič and at the same time welcomes the proposal by the Slovenian Business Club about the traceability of employability of graduates.

“Study programmes should follow the most basic logic: offer – demand. What good is it to have a thousand highly educated economists if the market needs programmers, engineers etc.? When young people decide on their study programme they should definitely consider all these factors. Furthermore, the competent establishments should also help the young access this information. Unfortunately, the educational system is lagging behind the actual needs of the labour market and this puts us all at a disadvantage: graduates without jobs, companies without the appropriate young employees, and the taxpayers.”